A Provençal estate brought to the world through press, partnerships and sustained storytelling.
Château d’Estoublon is one of the great estates of Provence — a working olive farm and winery set within a landscape of rare beauty, producing some of the finest olive oil and rosé wine in France. The château itself, a classified historic monument, houses a boutique hotel and a museum dedicated to the history of the olive.
We began our work with Château d’Estoublon at the outset of our agency — and the partnership lasted for more than five years. The mandate was to build the estate’s international press presence and open doors to the German-speaking markets, which represented a significant growth opportunity for both the wine and the olive oil lines.
Our approach centred on bringing journalists directly into the world of Estoublon. We organised press dinners in Berlin, Munich, and Hamburg — intimate evenings that gave editors and critics the full sensory experience of the estate, from the oil to the rosé to the spirit of Provence itself. We complemented these with carefully curated press trips to the château, allowing journalists to see the harvest, the mill, and the landscape that produces everything on the table.
In parallel, we developed trade partnerships with premium importers and fine food retailers in the German market, introducing both the wine and the olive oil collections to the right distribution network.
The result was a durable retail and hospitality presence across three countries and a body of editorial coverage that has shaped the estate’s international image for years.