We help premium brands successfully establish and grow across Europe.

European Market Entry Let's Talk

Europe is complex. Many cultures. Many languages. Many markets.

Anyone who wants to succeed in Europe needs far more than marketing. They need a partner.

Why DE MELEIN

One partner. All of Europe.

20+

Years of experience building international premium brands.

DE·FR·IT

Germany, France and Italy — under one roof.

360°

Distribution, business development, media and hospitality.

1

A single point of contact across all of Europe.

Founders

Not an agency team. Founders.

Sascha Melein

Founder — European Market Entry Advisor

More than twenty years of experience building international premium brands across Europe.

  • Strategy
  • Positioning
  • Distribution
  • Business Development
  • Media

Doreen Melein

Founder — Client Strategy

More than twenty years of experience guiding international premium clients.

  • Client Leadership
  • Project Management
  • Communication
  • Execution
What We Do

Four areas of competence.

Not services. A single, connected practice for building a business in Europe.

01

Strategy

  • Market Analysis
  • Positioning
  • Go-to-Market
  • Pricing
02

Distribution

  • Importers
  • Retail
  • Hospitality
  • Key Accounts
03

Brand Building

  • Media Relations
  • Storytelling
  • PR
  • Influencer & Events
04

Long-Term Growth

  • CEO Advisory
  • Partnerships
  • Expansion
  • Business Development
Industries

Where we work.

Selected Clients

Quality, not quantity.

Case Studies

Not services. Stories.

How success was built. How a market was opened. What it took to get there.

Wine & Hospitality

Bringing a Provençal estate to the German market.

A challenge in positioning, distribution and long-term relationship building.

Result: A durable retail and hospitality presence across three countries.

Wine & Hospitality

Positioning Château Margüi as an international hospitality address.

From a private Provençal wine estate to a globally recognized hospitality and lifestyle brand.

Result: Sustained international media coverage and an exclusive partnership with the Cannes Film Festival.

Contact

Let's talk about Europe.

One conversation. One point of contact. No complicated forms.

contact@melein.eu

Germany · France · Italy

Get in Touch