From a private Provençal estate to the official wine of the Cannes Film Festival.
Château Margüi is a private wine estate and boutique hotel set in the hills of Provence, between Brignoles and Barjols. The property produces exceptional rosé and red wines from its own vines, and receives guests in a small number of luxurious rooms surrounded by forests and lavender fields.
When we began the engagement, the estate was known within French wine circles but had little visibility in the international premium trade or the hospitality market. Our mandate was to position it as a world-class destination — for the wine and for the property — and to build the international standing to match.
Over the years that followed, we built a programme that combined long-term trade and market development with the media work that supported it. Buyer and trade introductions ran alongside editorial visits to the estate; carefully curated dinners for international journalists built the story around what the property already was.
The most significant milestone came with the Cannes Film Festival partnership. We developed and managed Château Margüi's participation as the official wine partner of the festival — one of the most prestigious cultural events in the world — including complete content production, the trade and press coordination, and an exclusive event during the festival bringing together journalists from GQ, Tatler and Business Traveller.
The result was both tangible and lasting: sustained coverage in Condé Nast Traveller, the Financial Times, FAZ, Tatler and Falstaff, and a firmly established international reputation as a destination where wine, landscape and culture converge.