A fifteen-year partnership building one of France's most iconic tea brands across DACH.
Kusmi Tea is one of France's most celebrated tea houses — a brand with Russian imperial origins, a Parisian soul and a global ambition. When we began the engagement, the brand was already well established in France but was looking to build its presence in the German-speaking markets with the same depth and cultural relevance it had achieved at home.
What followed was a fifteen-year partnership — one of the longest in our history, and one that shaped both the brand's trajectory in Germany, Austria and Switzerland and our own understanding of what sustained brand building really requires.
The commercial core was the retail rollout: opening the right doors across all three markets, managing the flagship and shop openings, and coordinating the in-store activations that made a first purchase into a returning one. The programme also covered the buyer relationships behind that footprint and the trade conversations that kept it growing.
Around that we built an integrated market presence: category and lifestyle media, an influencer programme, curated events, and social content that grew into a community with real engagement.
A fifteen-year partnership is rare. It is built on trust, on consistent results, and on the shared conviction that the best brands are built slowly, carefully, and with complete attention to every detail.