Introducing Belgium's finest chocolatier to German consumers through precision storytelling.
Neuhaus is the house that invented the Belgian praline — a fact that speaks for itself in any conversation about the history of fine chocolate. Founded in Brussels in 1857, Neuhaus has been crafting chocolates of extraordinary delicacy for more than 160 years, and its name carries a weight in the world of confectionery that few brands can match.
Our mandate was to introduce Neuhaus to the German market with the depth and precision that a brand of this heritage deserves — not simply as “Belgian chocolate” but as the originator of an art form, a house with a story that is as rich as what is inside every ballotin.
We developed a focused PR and communications campaign that positioned Neuhaus in the premium lifestyle and gastronomy press of Germany. Strategic media relations were built with editors who write seriously about food, culture, and the pleasures of considered consumption. The story we told was one of provenance, craft, and history — the story of a house that has been doing one thing better than almost anyone else for over a century.
A central pillar of the programme was a series of curated tasting events: intimate gatherings that allowed journalists and opinion formers to experience the full Neuhaus range in a setting that reflected the brand’s elegance. These events were designed not simply as press opportunities but as genuine introductions — moments where the quality of the product could speak for itself, in the right company, at the right table.