Bringing the world's most beautiful books to the attention of France's cultural trade.
Rizzoli New York is one of the world's preeminent publishers of art, photography, fashion and culture — a house whose books are themselves objects of desire, sought by collectors, designers and anyone with a serious interest in visual culture. The Rizzoli name on a cover is a mark of quality and ambition that resonates in studios, libraries and galleries across the world.
Our collaboration with Rizzoli centred on a specific campaign in France — a country where the relationship between culture, publishing and the press is unlike anywhere else in the world. French cultural journalists are demanding, discerning and deeply influential. A well-placed story in Le Monde, Le Figaro or a major cultural title carries weight that extends far beyond France itself.
The campaign we developed in France was built around the cultural and lifestyle editors best placed to give key titles the attention they deserved, and around Rizzoli's unique position at the intersection of art, fashion and luxury.
A notable element of the collaboration involved a publication produced in partnership with Dior — a project that combined Rizzoli's editorial and design excellence with the cultural authority of one of fashion's great houses. Managing the trade and press coordination for a project of this calibre required precision, discretion and an understanding of how to work at the intersection of two very different but equally demanding brand universes.