Tea, coffee and artisanal soft drinks, routed to the right European shelf.
Beyond wine and spirits, Europe's premium beverage culture runs just as deep — specialty tea houses, artisan coffee roasters, craft soft drinks. It is a market that is famously loyal and famously slow to convert, which makes the route to the shelf more decisive than the volume of noise around it.
Our beverage work spans specialty tea, artisan coffee and craft soft drinks: brands such as Kusmi Tea, Malongo Café, and Elixia, the French artisanal lemonade and cola house.
Each required a different route to market — flagship retail and integrated brand communications for Kusmi Tea, business development and tasting-led market entry for Malongo, strategic consulting and lead generation for Elixia. Premium beverage brands rarely fail on product. They fail on a channel that does not match their margin or their story.
Placement comes first: which retail environments fit the brand, on what terms, and in what order. From concept stores to premium grocery, the shelf a brand starts on sets the expectation for everything that follows.
Around that we manage brand communications, influencer and social strategy, curated tastings and flagship openings — together with the business development work that turns a strong product into a recognised name.
We have run brand campaigns across Germany, Austria and Switzerland, organised curated tastings for trade and press, and supported market entry strategy for brands taking their first steps into DACH retail.
Kusmi Tea · Malongo Café · Elixia and others.