Exceptional properties, connected to the European trade that fills them.
Premium hospitality is sold twice: once to the traveller, and once to the trade that sends them. A property known only to readers, or only to agents, is working at half its reach.
We have worked with wine estates, boutique hotels, private retreats and destination properties across Provence, the Côte d'Azur, Italy and California. Our hospitality clients have included the official wine partner of the Cannes Film Festival, one of Provence's most celebrated châteaux, and properties connected to some of the most recognised names in global culture.
In every case the work began with the same question: who is this property for, and through which channel do they actually arrive? The answer shaped everything that followed — the trade relationships, the media strategy, the event programme and the content produced.
We build the trade side: partnerships with premium travel agencies and operators, and the relationships that generate consistent referrals rather than isolated bookings.
Editorial and event work runs alongside it. Placement in the travel and luxury lifestyle press positions the property; press trips, international media events and partnerships with cultural institutions create the occasions that make it visible to the right audience.
The most substantial example remains the full content and press management of Château Margüi's participation as official wine partner of the Cannes Film Festival.
Château Margüi · Château d'Estoublon · Skywalker Retreats · Skywalker Vineyards · Viandante del Cielo (Umbria) · Grand Hotel St. Jean Cap Ferrat · Château des Alpilles and others.