Objects, experiences and cultural positioning at the highest level.
Luxury lifestyle is the category that demands the most from a communications partner — and offers the most to brands that get it right. The audiences are discerning and well-informed. The media is exacting. The cultural positioning of the brand must be consistent across every touchpoint, from a press dinner in Berlin to a boutique in Paris to an editorial in a collector’s magazine in Milan.
Our luxury lifestyle work has brought us into contact with some of the most culturally significant names in fashion, publishing, fragrance, art, and design. We have worked with Dior, Rizzoli New York, and Farina est. 1709 — a house that has been producing the original Eau de Cologne since 1709. We have also worked with jewellery houses, art publishers, and cultural institutions whose work sits at the intersection of taste and commerce.
In this category, more than any other, the quality of the relationships matters. The editors, collectors, and cultural figures who shape opinion in luxury lifestyle are people who are approached constantly and are exceptionally good at distinguishing genuine quality from marketing. We have built these relationships over twenty years, and we protect them carefully.
Luxury lifestyle communications is built on discretion, editorial quality, and cultural relevance. We do not pitch product. We build context — developing the narrative around a brand, placing it within the cultural conversation, and ensuring that every piece of editorial coverage adds to the brand’s positioning rather than simply adding to its press clippings.
We work with the luxury and cultural press across Germany, France, and Italy; with gallerists, collectors, and cultural institutions; and with the brands and individuals who set the direction of taste in each market.
Farina 1709 · Rizzoli New York · Dior · Christian Louboutin · Frédéric Malle · La Hune (Paris) · TeNeues · Sleek Art Berlin and others.