We don't help companies enter Europe. We build their European business.

European Market Entry & Brand Development Let's Talk

We don't help companies enter Europe. We build their European business.

Anyone who wants to succeed in Europe needs far more than marketing. They need a partner.

Why DE MELEIN

One partner. All of Europe.

20+

Years of experience building international premium brands.

DE·FR·IT

Germany, France and Italy — under one roof.

360°

Distribution, business development, media and hospitality.

1

A single point of contact across all of Europe.

Founders

Not an agency team. Founders.

Sascha Jean-Michel Melein

Founder — European Market Entry Advisor

More than twenty years of experience building international premium brands across Europe.

  • Strategy
  • Positioning
  • Distribution
  • Business Development
  • Media

Doreen Melein

Founder — Client Strategy

More than twenty years of experience guiding international premium clients.

  • Client Leadership
  • Project Management
  • Communication
  • Execution
What We Do

Four areas of competence.

Not services. A single, connected practice for building a business in Europe.

01

Strategy

  • Market Analysis
  • Positioning
  • Go-to-Market
  • Pricing
02

Distribution

  • Importers
  • Retail
  • Hospitality
  • Key Accounts
03

Brand Building

  • Media Relations
  • Storytelling
  • PR
  • Influencer & Events
04

Long-Term Growth

  • CEO Advisory
  • Partnerships
  • Expansion
  • Business Development
Industries

Where we work.

Selected Clients

Quality, not quantity.

Case Studies

Not services. Stories.

How success was built. How a market was opened. What it took to get there.

Wine & Hospitality

Bringing a Provençal estate to the German market.

A challenge in positioning, distribution and long-term relationship building.

Result: A durable retail and hospitality presence across three countries.

Wine & Hospitality

Positioning Château Margüi as an international hospitality address.

From a private Provençal wine estate to a globally recognized hospitality and lifestyle brand.

Result: Sustained international media coverage and an exclusive partnership with the Cannes Film Festival.

Contact

Let's talk about Europe.

One conversation. One point of contact. No complicated forms.

Germany · France · Italy